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Imaginization: New Mindsets For Seeing, Organizing And Managing by Gareth Morgan

Imaginization: New Mindsets For Seeing, Organizing And Managing by Gareth Morgan

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Book review

`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower′ - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters

Gareth Morgan′s worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

Author
Gareth Morgan
Publisher
Sage Publications, Inc
Date of release
Pages
349
ISBN
9780761912699
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
43

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